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Toyota to target the budget car segment in India with Yaris and Vios

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Toyota to target the budget car segment in India with Yaris and Vios

Toyota to target the budget car segment in India with Yaris and Vios

Suzuki and Hyundai Motors who deal in high sales numbers, Toyota is going to introduce their competitively priced Yaris hatchback and Vios c-segment sedan models in India.
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Toyota plans to challenge Maruti, Hyundai dominance with its ‘safest’ ‘most-fuel efficient’ small car

Toyota plans to challenge Maruti, Hyundai dominance with its 'safest' 'most-fuel efficient' small car

– MUMBAI: The Indian subsidiary of the world’s largest carmaker, car , which the company claimed will be the most fuel-efficient and value-for-money for Indian car buyers, and challenge the might of Maruti Hyundai Motor India in this space.Toyota Kirloskar, which failed to make major inroads in the small car space, is banking on the integration work between Daihatsu and Toyota which will start in full swing, to target the Indian A and B segment car space.Akito Tachibana, MD of Toyota Kirloskar, told ETthat he is excited about the involvement of Daihatsu Toyota in the collaborative activity.”The most favourable story for us is that cars developed by Daihatsu will be made for the local market and at an affordable price.We will begin research to assess customer expectations in each market to define the concept of a vehicle before any development.
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