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Steppenwolf’s ‘Born to Be Wild’ Revs Up New Mercedes-Benz Super Bowl Ad
– Subscribe to Ultimate Classic Rock onFor decades, advertisers have used Steppenwolf’s classic “Born to Be Wild” to connote a sense of adventurousness and rebellion in the their product.Now, the Coen Brothers have turned that idea on its head in a commercial for Mercedes-Benz that will air during the Super Bowl.The minute-long clip, which you can see above, takes place in a biker bar, complete with a shrine to Easy Rider and a jukebox that only has one song, “Born to Be Wild,” which someone plays. .
Mercedes-Benz Makes a Performance Push with Nine New AMG 43 Models
– Once a small, independently owned tuning shop, AMG has grown into Mercedes-Benz’s highly successful in-house performance division, known for its powerful engines, race-inspired aerodynamics, and sporty interior treatments.Sales of AMG-branded vehicles increased 33 percent last year in the United States, and Mercedes-AMG wants more.A large part of that strategy hinges on the AMG 43 lineup, a relatively new series of cars and crossovers that sits between the standard Mercedes-Benz models and the high-powered AMG 63 and 65 vehicles. .
Mercedes-Benz To Launch The New E-Class LWB In India On February 28, 2017
– Mercedes-Benz will launch the updated E-Class in India on February 28, 2017.The new E-Class will be sold in India in long-wheelbase guise only and will be available with both petrol and diesel engines from the onset.Mercedes-Benz India has been selling the old E-Class for quite some time in the country. .