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Steppenwolf’s ‘Born to Be Wild’ Revs Up New Mercedes-Benz Super Bowl Ad
– Subscribe to Ultimate Classic Rock onFor decades, advertisers have used Steppenwolf’s classic “Born to Be Wild” to connote a sense of adventurousness and rebellion in the their product.Now, the Coen Brothers have turned that idea on its head in a commercial for Mercedes-Benz that will air during the Super Bowl.The minute-long clip, which you can see above, takes place in a biker bar, complete with a shrine to Easy Rider and a jukebox that only has one song, “Born to Be Wild,” which someone plays. .
Super Bowl Commercials: Peter Fonda Gears Up for Mercedes-Benz
– Members of a younger generation who take in a new Super Bowl commercial from Mercedes-Benz this Sunday might get a lesson in the popularity of the seminal film “Easy Rider.” Peter Fonda doesn’t mind.“Columbia maintains it only made like $20 million, but I’ve been cashing the checks, so I know how much it made,” the actor joked in a recent interview.When he appears in the Mercedes ad evoking the “Captain America” character he played in the 1969 movie, he thinks it will whet appetites for the film’s 50th anniversary, which will take place in 2019. .
Mercedes-Benz Taps Coen Brothers For Super Bowl Ad Featuring Peter Fonda
– UPDATEDAs much as the Super Bowl will be about the New England Patriots and the Atlanta Falcons, so too will it be about the battle for television advertisement.The annual event for the NFL is historically one of—if not the—largest television audience of the year.Super Bowl 50 in 2016 saw 111.9 million viewers, with 72% of U.S. home TVs tuned into the telecast. .