As it stated in In an interview today with TechCrunch, Dieter May, Senior Vice President of Digital Services and Business Models, revealed that BMW has no current plans to integrate Android Auto into any of its cars.
Apps for Automotive (A4A) is part of the ConnectedDrive platform and provides many of the same functionalities that are available on Android Auto, letting drivers connect and control their smartphones through BMW’s own interface.
While it’s certainly understandable that BMW would prefer to be in control of its customers’ user experience as much as possible, it’s fortunate that Google also provides a way to add Android Auto to any car if BMW’s interface doesn’t really tickle your fancy.
Instead, May prioritizes continued investment in ConnectedDrive, the brand’s own platform of connected services.
“That [the customer interface] is part of the brand experience and for that, I don’t want to have an Android screen and I especially want to be able to deeply integrate these systems.”
as mentioned in
BMW won’t be offering Android Auto but will work with more developers
However, BMW won’t be integrating Android Auto into its vehicles and has no plans to ever do so.
“We offer CarPlay as an option but not Android Auto,” said BMW’s senior vice president of Digital Services and Business Models, Dieter May.
Android Auto is also available on many cars for use with Android-based devices.
“If you have six screens in the car, you also get gesture control, voice control with a personal assistant, etc.,” he said.
This also speeds up the process of what BMW is able to offer in its cars.
as mentioned in Instead of Android Auto (and to some degree, CarPlay), BMW is focusing on A2A (Apps for Auto), which is part of the company’s ConnectedDrive platform.
Like other manufacturers, BMW hopes that its platform allows it to extend its relationship with those customers beyond the showroom.
He also acknowledged, though, that BMW — just like any other car manufacturer — has a lot of work left to do.
“We offer [Apple’s] CarPlay as an option but not Android Auto,” he said.
For a car manufacturer like BMW, that means it has to figure out how to integrate all of them inside and outside the car.
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