“If it entered the Chinese market, it would impact our trademark rights,” the Chery spokesperson said.
She said Chery had used the name “eQ” for its two-door battery electric car for two years.
A Chery spokesperson told Reuters on Thursday that the car maker had filed a complaint with the Trademark Office of the State Administration for Industry and Commerce, which it hoped would bar Mercedes from using the name in China.
Their product is also an electric car.”
The car maker said in 2016 that it could make the EQ in China but did not give a launch date.
Mercedes-Benz EQ and our eQ are extremely similar
as declared in The spokeswoman said: “If [the Mercedes-Benz EQ brand] entered the Chinese market, it would impact our trademark rights.
Mercedes-Benz EQ and our eQ are extremely similar.
Chinese automaker Chery has filed a trademark claim against Mercedes-Benz, aimed at stopping the German marque from launching the EQ electric vehicle sub-brand in the world’s largest automotive market.
Alternatively, the German luxury car maker could negotiate a deal with Chery that would free up the EQ brand in China.
Mercedes-Benz has confirmed with Reuters that it had filed trademark applications for the EQ range, but that it did not have any further news to share.
as declared in GALLERY: Mercedes-Benz EQ C test mule spotted testingGALLERY: Mercedes-Benz Generation EQ concept
The Mercedes-Benz EQ and our eQ are extremely similar.
“If it (the Mercedes-Benz EQ) entered the Chinese market, it would impact our trademark rights.
In Cars, International News, Mercedes-Benz / By Mick Chan / 27 March 2017 12:06 pm / 10 commentsThe Paris Motor Show last year saw the debut of the Mercedes-Benz Generation EQ concept car, with the Stuttgart manufacturer’s EQ moniker denoting a new, fully-electric model sub-brand.
Daimler, as a whole, is also committed to the electric vehicle cause, with €10 billion (RM47.9 billion) earmarked for the development of EVs.
collected by :Eva Kadin
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