Chevrolet Becomes Official Vehicle of Little Caesars Arena. Little Caesars ArenaConstruction of Little Caesars Arena is on track for a September 2017 opening.
“Adding another Detroit-based name to Little Caesars Arena is a significant point of pride, and one our fans will enthusiastically embrace.”
Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions, The District Detroit represents the greatest density of professional sports teams in one downtown core in the country.
In addition to its partnership with the Detroit Red Wings, Chevrolet is also the official vehicle of several other Ilitch companies, including the Detroit Tigers, the Fox Theatre and Olympia Entertainment.
Red Wings forward and NHL All-Star Dylan Larkin also serves as a Chevrolet brand ambassador.
Little Caesars Arena is a brand new sports arena opening in September 2017.
Chevrolet announced its continued partnership with the Detroit Red Wings, and will be the official car of the all new Little Caesars Arena in the District Detroit area.
The Plaza will have its own functions for events and concerts separate from the Little Caesars Arena, and feature a huge video screen to watch the game.
Chevrolet adds to the ultramodern stadium with extensive branding throughout the area, as well as its own outdoor park called the Chevrolet Plaza.
Besides being home to the Red Wings, the arena will be a dwelling for the Detroit Pistons, as well as the center for music and community events.
referring to (Photo: GM)General Motors Co. said Thursday it has inked a deal with Olympia Entertainment to make Chevrolet the official vehicle brand of Little Caesars Arena.
The Detroit automaker’s bow tie brand has been the official vehicle brand of the Detroit Red Wings since 2015, a partnership that continues.
Chevrolet also is the official vehicle brand of the Detroit Tigers, Fox Theatre and Olympia Entertainment.
Little Caesars Arena will be home to Red Wings hockey, Detroit Pistons basketball and other events.
After months of negotiations in 2015, Chevy, just before the start of the NHL season, took over as official vehicle of the Red Wings.
collected by :Sandra Alex