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Dream Cruise sponsorship Chevrolet drops Woodward

Buy Photo People drive their classic and custom cars along Woodward Avenue in Royal Oak on Saturday August 20, 2016 during the 2016 Woodward Dream Cruise.
Chevrolet said its decision regarding the Dream Cruise was unrelated to the Little Caesars Arena sponsorship.
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(Photo: Ryan Garza, Detroit Free Press)Buy PhotoChevrolet said today it is ending its six-year relationship with the Woodward Dream Cruise as its primary sponsor.
The Dream Cruise bills itself as the world’s largest one-day celebration of car culture.

Chevrolet drops Woodward Dream Cruise sponsorship

as mentioned in The largest of the Dream Cruise sponsors, Chevrolet dropped its sponsorship with little fanfare sometime earlier this year.
Image: More than 1 million people visit Metro Detroit every August for the Woodward Dream Cruise, the world’s largest one-day auto event.
Communities along Woodward Avenue, from Detroit to Pontiac, participate in the Dream Cruise, held annually on the third Saturday in August and this year on Aug. 19.
Now in its 23rd year, the Dream Cruise attracts more than 1 million visitors and about 40,000 classic, muscle and collector cars.
DETROIT, MI — Chevrolet, the General Motors brand most closely associated with America’s love affair with muscle cars, has pulled its six-year sponsorship of the annual Woodward Dream Cruise, an annual August that parades thousands of classic cars down Woodward Avenue, the first paved road anywhere in America.

Chevrolet Ends Dream Cruise Sponsorship

as mentioned in The Woodward Dream Cruise will no longer be presented by Chevrolet, according to The Detroit News.
The Dream Cruise has since announced a new title sponsor has been secured but did not reveal the company.
The title sponsor earns major recognition during the event and is normally included in the event title.
Since Chevrolet signed on, the events official title has been “Dream Cruise presented by Chevrolet.”“We evaluate our sponsorships on a regular basis and make adjustments to our strategy based on our business needs,” a Chevrolet spokeswoman said in an email.
While Chevrolet will still have a presence, the end of its sponsorship means its fleet of Silverado rescue trucks will be retired.

collected by :Sandra Alex

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