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2018 Toyota Camry plays defense with hot looks, NASCAR ties

While the 2018 Camry comes to market with hot looks, it has no unique new features or technical firsts.
Buy Photo Interior of 2018 Toyota Camry.
Buy Photo Visual similarities between the 2018 Toyota Camry street car and NASCAR racer loom large in Toyota’s pitch for the car’s performance.
Mark Phelan/Detroit Free PressBuy Photo Visual similarities between the 2018 Toyota Camry street car and NASCAR racer loom large in Toyota’s pitch for the car’s performance.
“Every brand is playing defense in the car market,” Joe Phillippi, principal of analyst AutoTrends said.

2018 Toyota Camry plays defense with hot looks, NASCAR ties

as declared in

Toyota rolls out new Camry in SUV-crazed U.S.

as declared in Buy Photo The 2018 Toyota Camry is new from the gound up.
Despite the challenges, company executives and industry analysts agree that Toyota and other Japanese automakers are well-positioned for the shift.
In 2016 Toyota lost 0.3 percent market share (to 14 percent) as buyers turned away from its traditional sedan mainstays.
The stylish, 2018 Camry is a statement by Toyota that it intends to protect its turf.
“The Japanese automakers’ loyalty advantage is formidable,” concluded a Brookings Institution study in 1991.

collected by :Edison Noah

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