I suspect that one or two people at Audi China and its ad agency will soon be undergoing a rigorous inspection themselves.
The point of this spectacle is to suggest that this sort of rigorous inspection is similar to the one enjoyed by Audi’s used cars.
Indeed, an spokesman at Audi headquarters told me: “AUDI AG deeply regrets the aforementioned TV spot of the used car division of our joint venture in China.
The finished product — for Audi in China — shows a happy couple’s marriage vows being interrupted by the groom’s mother.
Audi China/YouTube screenshot by Chris Matyszczyk/CNETWhenever an ad seems stunningly inappropriate or gauche, it’s always worth remembering that someone thought it was a good idea.
The turnover of the group’s car trade segment was 82.6 million euros in 2016.
On 12 July 2017, VERTA AUTO SIA was entered into the Latvian commercial register.
Pursuant to the declaration, VERTE AUTO SIA will be the distributor of Škoda in Latvia.
In a company announcement published on 4 July 2017, Tallinna Kaubamaja Grupp AS announced their plans to found a subsidiary in Latvia with the aim to develop car trade.
The plan is to open a sales and service centre for new and used cars by Škoda at the beginning of 2019 at Bikernieku 125, Riga, the immovable property of SIA TKM Latvija, a subsidiary of Tallinna Kaubamaja Grupp AS.
collected by :Haily Jackson
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