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We Found Paradise in the Catskill Mountains Thanks to This Tough-As-Hell Jeep Compass
And it’s an especially poor place to see what the all-new, super rugged Jeep Compass 4×4 is capable of. Totally new for the 2017 model year, the Compass resembles a miniature Grand Cherokee—which is a good thing. Photo: MaximThe Emerson was such a relaxing place to stay, in fact, I never quite motivated to hit any trails with the Compass. That’s why, when handed the keys of a brand-new, “spitfire orange” 2017 model, we got the hell out of Dodge (or Jeep, I suppose?) While this provides plenty of opportunity to interact with grown men in Buzz Lightyear costumes, it’s not the best place to test out a car.
‘Recalculating’ Ad Pitches New Jeep Compass To Millennials Navigating Big Life Choices
“We speak of freedom and adventure, which are Jeep values, in ways that are relevant to these target millennials. “We want to connect with them and be relevant,” Olivier Francois, chief marketing officer for Fiat Chrysler Automotive, told me. As it arrives in volume at Jeep dealerships, the new vehicle is an important refresh as Jeep overall struggles with its first slump in nearly a decade. Jeep is launching an advertising campaign for the all-new Compass compact utility vehicle that tries to communicate with mid-generation millennials by acknowledging the many important life choices they are making — and by suggesting that purchasing a Compass could be one of those decisions. “Recalculating” is the title of the first TV commercial for the 2017 Compass that Jeep is counting on to make the brand more relevant in a compact segment that is increasingly important in the ever-expanding sport-utility universe.
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collected by :John Max