RELATED CARS 2017 Jeep Grand Cherokee 2017 Jeep Patriot 2017 Jeep Compass 2017 Jeep Wrangler 2017 Jeep Wrangler Unlimited 2017 Jeep Grand Cherokee SRT 2017 Jeep Renegade 2017 Jeep CherokeeJonas suggests Marchionne could be seriously considering the same strategy for Jeep as he approaches a planned retirement in 2018. Jeep alone could be worth more than parent company Fiat Chrysler Automobiles, according to Morgan Stanley analyst Adam Jonas. Morgan Stanley’s Adam Jonas values the Jeep brand alone at 120-percent of FCA’s current market cap. Citing Jeep’s stellar performance, Jonas suggests the brand could be worth 120 percent of FCA’s current market capitalization as a combined entity that also includes Alfa Romeo, Chrysler, Dodge, Fiat, Maserati and Ram. Riding the surge in SUV demand, Jeep’s annual sales have quadrupled to 1.4 million units since the industry crisis of 2008 and Fiat’s 2009 buyout of parent Chrysler, as highlighted in the research note cited by CNBC.
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Report Suggests Jeep Worth More Than Fiat Chrysler
Financial Report Suggests Jeep Worth More Than Fiat Chrysler Automobiles Jeep Might Even be Better Off Without Fiat Chrysler, According to ReportJeep may be able to stand on its own and operate independently from its parent company Fiat Chrysler, according to CNBC’s analysis of a Morgan Stanley report. The report suggested that Jeep might be worth more than the rest of Fiat Chrysler Automobiles, according to Morgan Stanley. This comes after a 2016 sales report, which found the company sold more than 1.4 million Jeeps worldwide in 2016, which is four times what Jeep sold before Fiat took over Chrysler in 2009. Jonas’ report has triggered some speculation about whether Fiat Chrysler will let both Jeep and Ram brands stand on their own, like when the automaker decided to let Ferrari operate as a separate entity early last year. There hasn’t been any official confirmation of Jeep becoming its own brand from Fiat executives, but Jonas said on behalf of Morgan Stanley that current Fiat Chrysler CEO Sergio Marchionne’s expected departure from FCA by the end of 2018 might trigger plans to let Jeep stand on its own.
Morgan Stanley analyst Adam Jonas issued a research note Monday that walks through a sum-of-the-parts analysis that suggests Jeep is worth more than Fiat Chrysler. Jeep could be better off without Fiat Chrysler, according to a note from one Wall Street analyst. The iconic off-road vehicle brand alone could account for nearly half of all Fiat Chrysler’s sales by 2018, Jonas said. The analysis puts Jeep’s value at 120 percent of Fiat Chrysler’s market capitalization. That is a four-fold increase over 2009, when Fiat took over Chrysler.
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