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Could Lower January Jeep Sales Hurt Fiat Chrysler Stock?
What Should You Know about Automakers’ January US Sales PART 8 OF 11Could Lower January Jeep Sales Hurt Fiat Chrysler Stock? Jeep sales fellIn January 2017, the sales of Fiat Chrysler’s (FCAU) key brand Jeep disappointed investors while its Ram brand sales remained firm. Importance of Jeep and Ram brandsThe Ram and Jeep brands are the key strengths of Fiat Chrysler’s product portfolio. Among other key brands, the sales of Chrysler, Dodge, and Fiat brands fell 39%, 17%, and 9%, respectively. Currently, Ford (F), General Motors (GM), and Toyota (TM) are among the major competitors for Fiat Chrysler in this segment.
Upcoming Jeep Compass is make or break model for Fiat
CHENNAI: Fiat Chrysler Automobiles India’s (FCAI) new product strategy has an overwhelming focus on the Jeep brand in general and its soon to be launched, locally-made Jeep Compass in particular. The Jeep Compass is a game changer for us,” he said.As for the Compass sharing its diesel engine with the Tata Q501, he said: “We are recognised as suppliers of superior powertrains and that part of our business will continue. There will be several options true to the DNA of brand Jeep,” said Flynn. “Jeep is used as a reference for the segment and we need to claim that segment back as our own,” said Flynn. “We will launch the model in a range of powertrains and also in 4×4 options.
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collected by :John Max